Online department store Debenhams is kicking off its 2024 Christmas campaign with a tongue-in-cheek new ad titled, ‘Duh, Debenhams’.
The advert takes a light-hearted approach to seasonal stresses, showcasing the online shopping brand as the ultimate solution to festive shopping chaos.
The campaign, which satirises frenzied holiday shopping, features an all-star ensemble cast including actress Elizabeth Hurley, model and TV host Leomie Anderson, comedian Ellie Taylor, and model/presenter Hannah Cooper-Dommett.
Set against dreary, rainy skies, each clip captures a relatable Christmas shopping dilemma, with the inevitable answer being, “Duh, Debenhams”. The soundtrack features a reimagined rendition of the classic Carol of the Bells.
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Created and produced by independent creative comms agency Exposure, the spot will run across TV, video-on-demand, out-of-home, digital, social media and press. Key outdoor placements include The Outernet, Manchester Piccadilly, and London Euston.
The iconic British retailer, which is now owned by Boohoo, has a curated selection of more than 10,000 brands across beauty, fashion, and homeware.
“‘Duh, Debenhams’ flips the script on festive shopping chaos and boldly establishes us as the ultimate answer for a stress-free Christmas shopping experience,” said Dan Finley, Debenhams CEO, “Our iconic British cast delivers ‘Duh, Debenhams’ in a classic yet humorous style.”
Exposure CEO, Maneeze Chowdhury added: “Debenhams is an iconic heritage brand and has been part of British culture for over 200 years. As lead creative agency, we have delivered the overall creative concept for ‘Duh, Debenhams’, tapping into Exposure’s team of connected specialists. We are delighted to extend our strategic and creative remit with Debenhams this festive season.”
