Agency PMG has become a member of global non-profit Conscious Advertising Network (CAN). 

The news comes on the heels of the digital-first firm’s expansion into the UK market through its acquisition of RocketMill last year and the recent completion of the business integration and brand transition.

The move represents a growing trend in the advertising industry towards more ethical and responsible practices, with a focus on creating positive impact through advertising.

Subscribe to Marketing Beat for free

Sign up here to get the latest marketing campaigns sent straight to your inbox each morning

CAN, a UK-based coalition, is dedicated to breaking the economic link between advertising and harmful content. As a new member, PMG will actively take part in initiatives promoting diversity and inclusion in advertising and supporting human rights.

The company will also contribute its expertise to CAN’s research and advocacy efforts.

“We firmly believe that advertising has the power to shape culture and influence society positively,” said PMG VP of global strategic partnerships Tom Byrne. “By working alongside CAN, we can help ensure that advertising is used responsibly and ethically.”

“PMG has already shown a strong level of commitment and credibility in driving ethical advertising practices, and will be valuable contributors to our initiatives and policies,” said Harriet Kingaby, CAN co-founder.