Dessert brand Muller Corner is celebrating the return of its classic ’90s Originals’ range with an integrated multi-million pound campaign dripping with nostalgia.

Developed in partnership with London-based creative agency VCCP, the work will take inspiration from 1994 hit “Let’s Get Ready to Rhumble” by PJ & Duncan and looks to build excitement for its ‘Corner Originals’ flavours.

The campaign will also be amplified by mural-style out-of-home activations running throughout the country, including a striking display in Manchester’s Northern Quarter.

“Last year, our Magic Eye campaign had a phenomenal response, partly because there was so much latent love for our Müller Corner Mississippi Mud Pie inspired. After looking back through the archives, we found that our Apple Crumble and Cherry Bakewell flavours were two of our most popular products in the 90s,” Muller marketing lead treats and desserts, Talar El Asswad said.

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“Bringing back these two flavours felt like a natural ‘second chapter’ – so they are back once again with a fresh, mid 90s-inspired campaign to drive talkability and hype for the ever-expanding Originals range.”

Showcasing the new flavours, Apple Crumble and Cherry Bakewell, the brand’s colourful creative pays homage to PJ & Duncan with the copy ‘Let’s Get Ready to Crumble’.

VCCP creative directors, Colin McKean and Emma Houlston added: “Müller Corner Originals’ new Apple Crumble-inspired and Cherry Bakewell-inspired flavours give some serious school days vibes. And for those of a certain age, few things evoke school days like classic 90s kids’ TV shows.

“So when the creatives brought the idea of relaunching the yogurts with the help of a long-forgotten PJ and Duncan classic, there was only one thing for it. We got ready to crumble.”