Havas has secured Nomad Foods’ mammoth pan-European creative account, worth an estimated £62 million at the conclusion of a competitive pitch process.

The creative agency’s work on the account will be led by Havas London, with support provided by other Havas Creative Network agencies across local markets.

Based in London, Nomad Foods is currently the largest frozen food firm in Europe and operates a variety of household names including Birds Eye, Goodfella’s and Aunt Bessie’s.

“We’re delighted to appoint Havas as our pan-European creative partner following a thorough and highly competitive pitch process,” Nomad Foods CMO Steve Challouma said.

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“In every meeting and every market, they demonstrated a compelling, long-term vision for the evolution of Nomad Foods’ brand platforms and communications, and the strategic and creative excellence to realise it. Our ambition is for brand communications to deliver a far bigger contribution to our business in terms of growth – and we’re confident we’ve found the perfect partner with which to achieve it.”

The six-month review process was supported by British firm Ingenuity and was run in line with the ethics of the IPA and ISBA’s Pitch Positive Pledge. The previous incumbent was McCann London.

Havas London CEO James Fox added: “The opportunity to work with a portfolio of such iconic, everyday brands doesn’t come around very often. The strength of this pitch list is testament to that.

“So, to say we’re thrilled Nomad Foods has chosen Havas as its pan-European partner is an understatement. In this moment, the only things greater than our excitement are the ambition we share with our new partners and the anticipation to get cracking.”