Kitchen and bedroom retailer Wren Kitchens has appointed media agency Bountiful Cow to handle its £20m UK media and creative accounts in one of the largest combined media and creative industry wins for some years. The appointment was made after a closed two-month review process.

Bountiful Cow will be tasked with transforming Wren’s brand strategy, comms planning, media buying and ATL creative and production.

The London-based outfit will take over from previous incumbent IMA-HOME, which orchestrated the company’s ‘Great Wrenovation’ campaign. 

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“The team at Bountiful Cow are the perfect fit for Wren,” Wren CMO Amy Clayden said.

“At Wren we like to challenge the status quo and push the boundaries and their insight, challenger instinct, and clarity of thought are exactly what we need to take Wren’s marketing and communications to the next level.”

Wren describes itself as the UK’s number-one kitchen retailer and prides itself on bringing luxury kitchens to “the many, not the few”.

Bountiful Cow CEO, Adam Foley added: “While they’ve achieved incredible success over the last 15 years, they’ve never lost their challenger spirit and that’s exactly the kind of business we want to work with here at Bountiful Cow.”