Social media platform Snapchat has selected Uncharted Studio to work in collaboration with its EMEA marketing team on an as yet undisclosed new project.

First announced by the London agency on LinkedIn, the move will see Uncharted work with Snapchat on its “vision for the future” which will be unveiled through a series of upcoming activations.

Founded in March this year, Uncharted’s leadership team is made up of chief executive Hannah Matthews, chief strategy officer Fern Miller and chief creative officer Laura Jordan Bambach.

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Upon its launch, Uncharted had already secured three clients: ticketing firm Seat Unique, Danish cycling brand Pas Apparel and Bucks-based Marlow Distillery.

This latest announcement came as the social media firm hosted ‘Snap Street’ over the weekend, which included a range of shopping experiences upgraded with its augmented reality tech.

The Brick Lane activation itself was unveiled on 17 October at the Old Truman Brewery, with none other than the Sugababes performing on opening night.