Sky Sports has enlisted a slew of top-name talent for a new partnership with global men’s health charity Movember ahead of its annual month of action.
Developed in collaboration with London agency Bicycle, the work will be centred around a series of four, bespoke 30-second spots that variously feature popular Sky Sports presenters Simon Thomas, Pete Graves, Clinton Morrison and Hayley McQueen.
Celebrating the charity’s iconic moustached-themed ‘Movember’ action drive, the creative will show that you don’t, in fact, need to grow a ‘mo to save a bro, with countless other ways shown through which people can help raise money.
“Our partnership with Movember goes beyond the typical campaign; we’re using our platform to engage millions of viewers in meaningful conversations about men’s health,” Sky Media director of client and marketing, Karin Seymour said.
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“With top Sky Sports presenting talent like Simon Thomas and Pete Graves leading by example, we aim to spark action across the UK, motivating people to grow, donate, and make a lasting impact.”
The broadcaster’s campaign will be pushed out across all of its platforms, running via TV, video-on-demand, digital and social media. Soccer Saturday hosts Thomas and Graves will additionally pay homage to the charity’s traditions by growing their own furry friends.
Movember country director UK and Europe, Anne-Cécile Berthier added: “We are excited to work with Sky Media to bring millions of eyes to Movember, helping to raise funds and awareness to change the face of men’s health.
“As a charity, we work tirelessly to deliver innovative, breakthrough research and support programmes that enable men to live happier, healthier and longer lives.
“And we couldn’t do it without our global community of supporters. So, whether you’re growing a Mo, taking on an epic challenge or hosting an event, we’re encouraging everyone to get involved this Movember.”
