Co-working firm Work.Life is poking fun at corporate culture and the numerous downsides of going into the office with its latest out-of-home campaign.

Developed by creative agency Defiant, the integrated work will run across 50 London Routemaster buses as well as 2,500 flyposters dotted around the capital and its tube network.

By using humorous copy, the campaign shines a light on the nation’s office pet peeves and shows just why flexible working has become so popular over the last decade.

“We first launched this campaign back in October 2023 after an intense 6 months of research, briefing, production and media planning,” Work.Life senior brand marketing manager, Emma Baldwin said.

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“Our main finding was that the industry was incredibly same-y and didn’t address those bad bits of office life that we all love to hate, so we tackled these head on, having a bit of fun along the way in our creative execution. We’ve seen record movement in both our differentiation in the category and our unprompted awareness off the back of this campaign.”

The creative is primarily informed by a post-Covid survey that indicates as many as four in ten Brits are now reporting low levels of happiness – with the firm aiming to help alleviate this with friendly, comfortable working spaces.

Defiant founder, Will Poskett added: Our new work directly calls out all the worst aspects of office life, we all love to hate, in an irreverent and tongue-in-cheek manner.

“The work really does prove that even ‘B2B’ brands can embrace creativity and humour to spark fame and commercial growth”