Global electronics firm Acer is bringing its Predator Gaming PC collection to life with a superhero-themed new campaign ahead of the key festive period.

Devised by creative agency McCann Demand, ‘Predator Force’ will revolve around an animated film that showcases the distinctive features of the Taiwanese firm’s Predator range that aims to connect with the gaming community.

Using 2D animation, the hero film spotlights each distinctive feature as an individual superhero, with the agency harnessing an attention-grabbing storyline to drive awareness.

“In order to connect with our gaming audience, we needed to create content that showcases our innovative range of features but in a fun and engaging way,” Acer global product marketing and planning associate VP, Vincent Lin said.

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“McCann Demand helped bring that vision to life with a creative approach that captures the essence of our products while driving awareness and engagement during a key sales period.”

Directed by 2veinte’s Pablo Gostanian, the film will supported by a series of additional assets including digital banners and a comprehensive campaign playbook.

McCann Demand managing partner, Flick Duncan added: “We were thrilled to collaborate with Acer on this campaign.

“By focusing on building an immersive narrative, we were able to successfully highlight the stand-out features of the Predator Gaming range in a way that resonates with gamers.”