The Royal Mail is spotlighting the variety of ways customers can send parcels through its expanded range of drop off and collection options with a new campaign ahead of Christmas.
Developed by creative agency AMV BBDO, the ‘Send It Your Way’ creative is centred around a 60-second spot that illustrates the ease of using the service’s parcel proposition – having expanded its network by more than 5,000 drop-off points this year.
“This beautifully shot campaign raises awareness and highlights the ease and convenience of sending parcels through Royal Mail,” said head of consumer marketing, Heidi Kieran.
AMV BBDO creative partner, Tim Riley added: “People trust Royal Mail and its posties to deliver their parcels. This campaign aims to build on that trust by showing how Royal Mail are making it easier than ever to send parcels – and save money.”
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With media planning and buying handled by The7stars, the integrated push will run across TV, video-on-demand, online, cinema and out-of-home, with additional 30, 15 and 6-second edits supporting the hero film.
‘Send It Your Way’ will highlight three ways in which people can now send parcels using the Royal Mail, which include dropping them off at a parcel locker, handing in packages at Collect+ retailers, and via doorstep collection service Parcel Collect.
“Whether you prefer to have your postie collect your parcel from your doorstep or would like to drop it off whilst you’re out and about, Royal Mail offers unrivalled options to suit every lifestyle,” continued Kieran.
“We are rapidly expanding our number of parcel points to give customers the widest possible choice, with more than 5,000 Collect+ sites and lockers already added this year and even more to follow over the coming months.”
