Beauty retailer Sephora has once again partnered with global pop star Selena Gomez for the return of its ‘Make a Rare Impact’ campaign to raise awareness of World Mental Health Day.
The activation will see a renewal of the French brand’s commitment to donating 100% of global ‘Rare Beauty’ sales to the Rare Impact Fund on 10 October – World Mental Health Day.
This year’s campaign will look to build on the success of 2023’s work, which leveraged the US icon’s international fame to push the campaign across 27 markets, including the UK, US, Australia, France, Germany, Brazil and India.
“Sephora wants prestige beauty to be a safe and welcoming space for everyone, and we are proud to leverage the power of our brand and of our global network of stores and digital channels to support the Rare Impact Fund and its mission,” said Sephora global CMO, Deborah Yeh.
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“Last year was already a major success, and we hope for an even greater impact this year, thanks to the power of our passionate worldwide community.”
Founded in 2020 by Gomez, Rare Beauty’s Rare Impact Fund is on a mission to mobilise $100 million to increase access to youth mental health services and education around the world.
Rare Beauty EVP of social impact and inclusion, Elyse Cohen added: “Joining forces with Sephora on the Make A Rare Impact campaign for the second year in a row is a testament to our shared values and continued commitment to addressing youth mental health.
“We’re proud to partner with Sephora, and with their support, the Rare Impact Fund has made significant strides impacting an annual average of over one million young people and more than one 1,000 educational systems across the globe.”
