Sportswear brand Lululemon has found that many people are trapped in a perpetually counterproductive cycle in the pursuit of wellbeing, which in turn negatively impacts their mental health.
Revealed as part of the firm’s fourth annual Global Wellbeing Report, the work found that while 89% of people are taking more action than they were a year ago to improve their wellbeing, the societal pressures associated with this are leading to burnout.
Close to two-thirds (61%) of respondents said that they experience overwhelming societal expectations to appear well, with 89% of those experiencing ‘wellbeing burnout’, with loneliness a contributing factor.
Lululemon’s report outlines three key strategies to help people move beyond this burnout, namely; ‘quieting the noise’ by focusing on mindfulness, taking social media breaks and setting boundaries, ‘doing what feels good’ by prioritising self-care and ‘inviting others along’ by connecting with friends, family or their communities.
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“This year’s report highlights how many people feel a growing sense of pressure to reach a ‘pinnacle’ of wellbeing,” Lululemon CEO, Calvin McDonald said.
“By sharing these insights, we hope to stimulate conversations and encourage people to reflect on how to support their wellbeing.
“The data shows us that moving with others and feeling a sense of community can positively impact how a person feels, and we look forward to bringing our guests and communities around the world together throughout the year to do just that.”
Lululemon’s report release comes just two weeks ahead of World Mental Health Day, with the brand conducting a range of activations worldwide from 7 to 12 October.
United for Global Mental Health CEO, Sarah Kline, added: “People are talking about mental health more than ever before and it is critical for every part of our societies to come together to continue to raise awareness, reduce stigma and take action to increase support for mental health around the world.”
