Basketball legend Shaquille O’Neal has been renamed Shaquille O’Deal for Klarna’s upcoming blockbuster Christmas campaign, which will celebrate exclusive festive deals.

The campaign will mark the Swedish fintech firm’s biggest-ever festive push, and will see the former Los Angeles Lakers star feature in a range of films, stills and shopping events to amplify the campaign.

Running across the UK and the US, ‘O’Deal’s’ will run across TV, out-of-home, digital and social media, with the key creative supported by a series of physical shopping activations.

“I’m all about mixing business with fun, and after building several ventures of my own, I know a smart deal when I see one”, O’Neal said.

Subscribe to Marketing Beat for free

Sign up here to get the latest marketing news sent straight to your inbox each morning

“That’s why I’m thrilled to partner with Klarna for their Christmas deals campaign. I’ve gone by many names, but for now, you can call me Shaquille O’Deal, as Klarna and I bring shoppers great deals and some exciting ‘giveback’ moments over the Christmas period”.

This latest work isn’t the first time the brand has enlisted a big-name celebrity to add a dose of Tinseltown to its campaigns, having worked with singer and actress Paris Hilton last year.

Klarna CMO, David Sandström added: “Shaq embodies the spirit of a smart entrepreneur, making him the perfect partner for our deals campaign. We are thrilled to work with such a legend as we continue our mission to offer shoppers exclusive deals and tools to shop smarter.”