We round up all the key agency wins, major creative account moves and big brand reviews so you don’t have to.
Papa Johns x Bicycle
Iconic pizza chain Papa Johns has named Bicycle as its new retained media agency, after the London outfit secured its creative business following a competitive pitch process earlier this year.
Bicycle will now handle both aspects of Papa Johns’ business, having wrested away its media planning and buying remit from incumbent The7stars.
“Bicycle has shown a deep understanding of our business and the specific challenges of our market. We’re excited to continue our partnership, delivering fully integrated campaigns that resonate with our customers,” Papa Johns UK marketing director, Bec Carroll said.
Barclays x Omnicom
Barclays has opted for global holding firm Omnicom to oversee its customer marketing and B2B accounts at the conclusion of a competitive pitch process.
Managed by Oystercatchers, it is understood that Omnicom bested the likes Accenture, MediaMonks and WPP to secure the banking giant’s lucrative business.
There was no previous incumbent for either of the accounts, and the relationships will now be led by Omnicom Media Group’s RAPP and OMD UK.
Irn-Bru review
Scotland’s favourite non-alcoholic beverage Irn-Bru has kicked off a review of its creative ad account, with the process said to currently be in its early stages.
Incumbent Edinburgh-based agency Leith has held the account for close to 30 years and is understood to be repitching for the AG Barr-owned brand.
A Leith spokesperson told Campaign: “We’re proud to have made some truly iconic work for Irn-Bru during this long partnership, continually reinventing the brand for new audiences while retaining its 123-year heritage.
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Peroni x McCann London
Italian beer brand Peroni has selected McCann Worldgroup – led by McCann London as its new global creative agency following a four-way competitive pitch.
Fending off competition from Accenture Song, incumbent Trouble Maker and Uncommon Creative Studio, McCann will now manage Peroni’s global output including across the UK, Europe and APAC.
Asahi Europe International “Creatively and strategically, McCann impressed the team over the course of a rigorous pitch process and we’re excited to start this next chapter of growth together. I would also like to thank Trouble Maker for their valued creative contribution to the Peroni Nastro Azzurro brand over many years.”
Ferrero x Dentsu
Global confectionery giant Ferrero has opted for Dentsu Creative to lead its creative approach, which will span the firm’s Ferrero Rocher, Kinder, Nutella and Tic Tac brands.
The extensive remit will prioritise a ‘local-first’ strategy, and will see Dentsu Creative collaborate with sister agencies Carat for media alignment and Tag for creative production.
“Dentsu’s strategic thinking and ability to work in an integrated way with its other agency partners offer us a comprehensive solution to our growing and changing needs,” a Ferrero spokesperson said.
SunLife x TBWA/London
Insurance firm SunLife has appointed TBWA/London as its new lead creative agency, and will be tasked with curating and launching an all-new brand platform.
Famous for its financial solutions for the over-50s, SunLife will look to the agency to increasing awareness of its current product offerings and support its growth plans.
SunLife CMO, Victoria Heath said: “TBWA/London’s innovative approach aligns perfectly with our vision to reinforce SunLife’s position as a leader in the over 50’s market and deepen our relationship with customers across the UK.”
N Brown Group
Online fashion retailing group N Brown has opted for London-based agency Motel to run its creative account following a competitive pitch process.
The firm owns and operate such UK retailer stalwarts as JD Williams, Simply Be and Jacamo and has selected Motel over Brave Spark, Above & Beyond and the incumbent House 337.
“We received an incredibly strong set of responses, and it was a hard-fought pitch process that eventually led us to choosing Motel as our partner,” N Brown group marketing and creative director, Sam Walker said.
“We’re delighted to be moving forward with Motel as we work to create inspiring new campaigns for our customers.”
