Department store Fenwick is inviting shoppers to embark on an eight-week journey to Find Your Taste, Find Your World, with its latest nationwide outdoor campaign, Tastemakers. 

The initiative focuses on nurturing individual taste and features a diverse family of characters – complete with a dog – each finding their unique style and taste.

The Tastemakers campaign builds on the momentum of the brand’s previous initiative, Quiet No More, and is bolstered by its self-styled positioning as ‘Britain’s family of style pioneers since 1882’. 

Fenwick is turning up the volume on its brand message, offering a ‘cheeky’ photo campaign and immersive in-store experiences that invite customers to explore their own tastes.

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“When Fenwick approached us a few years ago to help them evolve and reclaim the brand’s position as a leader in British retail, they had big ideas,” said Tristan McAllister, founder, At Large.

“Their fearless embrace of bold, creative projects, like ‘Tastemakers’ this year and ‘Quiet No More’ last year, shows their unwavering commitment to evolving their brand. Fenwick gets it: they honour their rich brand heritage while remaining sharply focused on what matters today. That’s a challenge many retailers struggle with, but Fenwick rises to meet it.”

The launch activities have kicked off with an in-store activation, The Department of Taste, where customers can savour Edible Emeralds, sparkling, jewel-like sweets that promise an extraordinary taste experience. 

This experience will take place in all eight Fenwick stores until 16 October.