Tesco is launching a new homeware range with an innovative new campaign that sees everyday home items transformed into fashion masterpieces.
Created by London agency BBH for the retailer’s F&F Home brand, the work showcases the fashion brand’s first foray into the homeware space.
Centred around two 20-second clips and a suite of out-of-home assets, ‘Fashion Now Does Homeware’ features a range of innovative fashion pieces designed and created by artist Thomas Bird from real Tesco homeware items such as cutlery and tableware.
“Fashion now does homeware. Our clothing customers always want to stay ahead of the latest trends and get great value for money, without compromising on quality,” F&F Home CEO, Jan Marchant said.
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“With this exciting first foray into homeware, we’re really pleased to be able to help deliver this same commitment in the home space, with both statement and staple pieces to work with all-manner of styles and tastes.”
Breaking today (4 September), Tesco’s campaign will run for the next four weeks nationwide across TV, out-of-home, print and social media, to kickstart F&F Home’s full launch.
BBH London creative director, Uche Ezugwu added: “What I love about this is there’s absolutely nothing fake here. No AI or CGI was used to create any of the outfits. The brilliant Thomas Bird painstakingly made all the outfits by hand.”
