Formula One is considering banning all advertising related to online betting across its platforms as more countries begin to clamp down on the practice.
The issue is set to come to a head this weekend ahead of the Dutch Grand Prix in Zandvoort with the Sauber team – whose primary sponsor, gambling firm Stake, is facing a considerable admin headache.
Dutch gambling law requires a company to be properly registered in the country before it can advertise on its territory. Unfortunately for the Caribbean-based Stake, this is not the case.
Sauber will now be forced to remove all references to Stake from its Formula One cars and gear for the duration of its time in the Netherlands, and is expected to relace the Stake logo with its other main sponsor, live-streaming service Kick.
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A statement from the Dutch gambling authorities (KSA) read: “The Sauber Formula One team competes in most international races as ‘Stake F1 Team’. Stake is an international gambling provider and main sponsor of the team.
“Stake does not have a license from the KSA and is therefore not allowed to offer gambling in the Netherlands.
“Also because the event attracts a lot of attention among vulnerable groups [minors and young adults]. The board of the KSA has therefore urgently requested both Sauber and the organisation of the Dutch Grand Prix not to drive under the name Stake and not to advertise for this provider.”
As a results of mounting controversies like this, Formula One’s governing body (the FIA) is now set to review the long-term feasibility of betting sponsors for its teams.



