A nationwide campaign aimed at getting consumers to eat more British-produced meat and dairy products is set to return after a successful run earlier this year.
Re-launching next week, this latest burst of activity from will run through to 30 September and will from part of the Agriculture and Horticulture Development Board’s (AHDB) ongoing ‘Let’s Eat Balanced’ campaign.
Developed in a bid to promote British livestock produce, Let’s Eat Balanced builds on the foundations of the Eat Well Guide – which encourages the British public to eat a healthy and sustainable diet.
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“It successfully highlighted the important roles our farmers play in providing high-quality produce and their dedication to environmentally friendlier practices,” AHDB head of domestic marketing, Carrie McDermid said.
“We are proud to be back championing British meat and dairy on behalf of our levy payers. This September campaign features a number of farmers on social media showcasing their resilience and tireless dedication to producing the food we eat.”
The series of three 30-second spots variously promote beef, lamb and dairy and will run across ITVX, Channel 4, Sky Go, Disney+ and social media.
