Environmental campaign group Greenpeace is putting pressure on governments to commit to a strong Global Plastics Treaty, cut plastic pollution and end single-use plastic.

Devised by social-first creative agency We Are Social, the campaign draws attention to the Global Plastics Treaty negotiations set to take place in Busan, South Korea in November this year.

Centred around a 75-second spot inspired by the ongoing summer of sport, the work shows politicians running a metaphorical race with the treaty’s finalisation as the end line.

Featuring very cutting social commentary, the campaign group’s creative sees the politicians facing a number of obstacles along the way, including bribery attempts and an invasion of fossil fuels. Ending on a cliff-hanger, the film calls for urgent action.

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“The race to the fifth and final round of Global Plastics Treaty talks in Busan, South Korea has started and we hope this film will help us get to the finish line,” said Greenpeace plastics campaign head of global comms and engagement, Capucine Dayen.

“We wanted a film that would stand out and raise awareness of the role that our global politicians play in securing a plastic free future, and We Are Social Studios’ social-first approach was perfect for this.”

We Are Social ECD, Simon Richings added: “The Greenpeace film is on the satirical side, of course – watching these men and women run in their suits is funny.

“But the message is less about shaming them, and more about acknowledging the pressure and hard work required to get to this crucially important plastic reduction milestone. But we want them to win!”