Amazon Prime is telling the story of two aspiring US football stars in its latest ad which showcases the extensive versatility and range of its services.

Developed by creative agency Wieden + Kennedy London, the 30-second spot features two young sisters competing against each other in their ambition to become professional footballers.

‘The best’ will form part of the e-commerce giant’s ongoing ‘It’s on Prime’ brand platform which aims to spotlight how Amazon Prime can help its customers with whatever products or services they may need.

“Our newest ‘It’s on Prime’ ad celebrates the inspiring culture of sport during an Olympic summer and leading into the second half of the National Women’s Soccer League on Prime Video,” Amazon VP chief creative officer, Jo Shoesmith said.

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“The ad tells the story of Prime’s ability to adapt to every member’s unique interests, passions, and life stages in a film that captures the incredible spirit of women’s sport.”

Directed by MJZ’s Michael Spiccia, the films ends with the strapline “Streaming. Shopping. Striving. It’s on Prime.”

Wieden + Kennedy London creative directors Lucas Reis and Charlie Lanus added: “Inspired by the National Women’s Soccer League, we were really excited to tell a story about women in soccer. We were particularly struck by the insight that, compared with the men’s game, female sports marketing often softens the portrayal of female competition.

“The story of two competitive sisters felt like the perfect one to tell for this iteration of Amazon’s ‘Its on Prime’ campaign. We were incredibly lucky to find brilliant twins who could not only act but play soccer too.”