TNT Sport has unveiled its latest blockbuster advertising campaign ahead of the 2024-25 season, promoting the extensive range of sports that the network has on offer.

Developed by creative agency Brothers & Sisters, the creative marks the firm’s first campaign for TNT Sports since securing its creative account earlier this year.

The 80-second clip, titled ‘Only sport can do this’ highlights the dramatic range of emotions than fans and athletes can feel when watching and participating in live sport.

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“What better way to look forward to TNT Sports’ second season than reminding ourselves of the very best moments from last season, reminding us of the power of sport to evoke ecstasy or despair. Only sport can do this every week,” Warner Bros Discovery Sports Europe VP marketing, Becky Diver Philips said.

With media planning and buying handled by PHD, the channel’s campaign will run across linear TV, video-on-demand, out-of-home and radio to build anticipation ahead of the coming season.

Brothers & Sisters ECD, Andy Fowler added: “Many of the most wildly emotional moments of my life have been around live sport. That is its beauty and power. I hope the film makes you feel it too.”