Rail line the Luton Airport Express has appointed Scottish firm Leith as its new creative agency of record at the conclusion of a competitive pitch process.
The Edinburgh and Manchester-based agency will now be asked with producing an all-new campaign for the Luton Airport Express, which will include film and audio.
The work will be focused on changing perceptions about the length and convenience of a rail journey from London to the airport, which can be completed in just over 30 minutes.
“We’re delighted to be working with Leith following our most recent competitive pitch for the new Luton Airport Express campaign following its launch on March 23,” Luton Airport Express head of revenue and marketing, Jenna Cowie said.
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“We wanted daring and memorable creative that matched our ambition for the brand and with focused strategic insight and bold creative Leith secured the first award on our new creative framework.”
This latest account win marks the continuation of a successful period for Leith, which was recently selected as one of five agencies for the East Midlands Railways Creative Agency Framework earlier this year.
Leith executive partner, Ed Brooke added: “Following our addition to the East Midlands Railway Framework we are delighted, after our first pitch, to be given the opportunity to work on the Luton Airport Express account, one which offers savvy travellers an amazing service between the capital and one of the country’s busiest airports.”
