Mass media holding group Vivendi is planning to list Havas on Euronext Amsterdam if the long-mooted decision to divest the agency is approved by shareholders.

Revealed in the Paris-based firm’s half-year results, an update on the feasibility of the plans has been presented to the supervisory board, with chairman Yannick Bolloré saying: “If [the project] were to be completed, this value-creating and profoundly transformative project would offer exciting prospects for all our stakeholders.”

The plans also include the splitting off of French broadcasting powerhouse Canal+, with the London Stock Exchange identified as the best location for it to be listed.

Subscribe to Marketing Beat for free

Sign up here to get the latest marketing news sent straight to your inbox each morning

Although the plans would see both Havas and Canal+ listed outside of France – both companies would still retain their operational teams in France and would still be French residents in terms of tax.

The news comes as Havas revealed it had registered organic growth of 3.4% in the first half of 2024, securing £1.3 billion in net revenue, up from £1.1 billion last year.

The firm also divulged that its acquisitions of Uncommon Creative Studio, Eprofessional, Shortcut and Ledger Bennett generated a positive impact of 3.5% on its growth.