One of Britain’s largest snacking brands Tayto is set to launch its biggest-ever campaign to promote its pork scratchings, as part of a lucrative sponsorship agreement with Sky Sports.
The deal will see the Northern Irish brand sponsor Sky Sports’ immensely popular darts coverage, with its signature pork snack featuring front and centre.
Brokered by Sky’s advertising arm Sky Media and marketing agency Bray Leino, the campaign marks Tayto’s first-ever foray into TV advertising for its pork snacks range.
“We’re incredibly excited to be partnering with Sky Sports on this landmark TV sponsorship. Darts and pork scratchings are the perfect partnership. Helped by the ‘Luke Littler effect’, darts is on a roll, as are pork snacks as the fastest growing segment in Savoury Snacks,” Tayto marketing diretcor, Matt Smith said.
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Set to run across four major tournaments, the assets will be view by an estimated 6 million people, garnering close to 300 million impressions in total.
Bray Leino head of broadcast, Andy Benningfield added: “In life, there are some perfect doubles. Lennon and McCartney, strawberries and cream, tea and biscuits, and now, pork snacks and Darts on Sky Sports.
“The partnership between Tayto Group’s pork snacks and Sky Media really is tops and we’re delighted to play matchmaker. We’re sure that viewers of the darts will agree Tayto Group has hit a nine darter with this campaign.”
