Havas has launched ‘Converged’, a new strategic plan, as it eyes going public.

The new plan will seek to answer its clients’ ever-expanding needs with the launch of a group-wide operating system, and the further development of a client-centric approach.

The ambitious new plan also sees the group commit to investing £340 million in data, tech and AI over the next four years, alongside a ‘Global Task Force’ to support investment.

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“Aiming at supercharging our positive impact for our clients and contributing to shaping the future of the fast-evolving communications industry, our new Converged strategy will build even more bridges between creativity, media, production, and technology than ever before,” Havas chairman and CEO, Yannick Bolloré said.

“We are building a model that is future-thought, agnostic in terms of data and tech partnerships and perfectly interoperable with our clients’ systems, to meet their needs even more swiftly and cost-effectively.”

This latest development comes as parent company Vivendi pushes ahead with its plan to split Havas and media giant Canal+ from the company, forming a new entity.