Master Personalisation in 2024

Customers love personalised messages but at the same time, concerns about data privacy are on the rise. 87% of European consumers say their favourite brand uses their data in a way that makes them feel comfortable.

How do you effectively balance the possibilities of hyper-personalisation against potential data privacy concerns and the negative effects of personalising too much – or too early on?

Download Marigold’s 2024 Personalisation Report to discover:

  • The latest European consumer insights and data on personalisation
  • Smart ways to trigger messaging and collect and activate zero-party data
  • How to ensure data confidentiality

Download now

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