Customers love personalised messages but at the same time, concerns about data privacy are on the rise. 87% of European consumers say their favourite brand uses their data in a way that makes them feel comfortable.
How do you effectively balance the possibilities of hyper-personalisation against potential data privacy concerns and the negative effects of personalising too much – or too early on?
Download Marigold’s 2024 Personalisation Report to discover:
- The latest European consumer insights and data on personalisation
- Smart ways to trigger messaging and collect and activate zero-party data
- How to ensure data confidentiality
