Global agency group Havas has acquired French data consultancy firm TED Consulting as it looks to enhance its use of data through unique expertise in AI powered hyper-automation.

By acquiring the Paris-based outfit, the agency will look to capitalise on its technical expertise and consulting knowledge to enable Havas Media’s Business Science division to accelerate its integration of AI technology.

The move will also allow the group to provide its clients with increasingly innovative solutions to support them in their transformation challenges by harnessing the power of AI and data.

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“We are thrilled to welcome Mathias and the entire TED Consulting team to the Havas family. Their unique expertise in AI powered hyper-automation will accelerate our existing offering to better meet our clients’ operational challenges across all industries,” Havas CEO and chairman, Yannick Bolloré said.

By acquiring TED Consulting, Havas will create a business solution that combines data, automation, robotization and artificial intelligence to provide accurate and efficient results for clients.

TED Consulting founder, Mathias Chaumon added: “The complementary nature of our expertise and methodologies, as well as our shared culture of delivering excellence and client satisfaction, make this project an obvious choice.

“We are going to put these synergies to work, through our technological expertise and our consulting know-how, in all areas of hyper-automation. We look forward to joining the Havas Business Science adventure.”