Electrics retailer Currys has launched a new service which swaps old devices and other unwanted tech for a spicy meal, as it encourages shoppers to exchange their e-waste for a curry.

As part of the unorthodox recycling scheme, the tech retailer’s customers can exchange old tech for a free curry as well as a voucher worth at least £5 to put towards their next purchase using the Currys Cash for Trash initiative. 

The launch follows a high number of consumer requests for the stores to stock curries, as extensive customer feedback and consumer focus groups revealed a demand for food options while shopping.

Many customers reported feeling hungry during their shopping trips, and research has shown that shopping on a full belly leads to happier and more satisfied customers.

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The service will be available in 25 stores across the country for a limited time and can be redeemed at the purple food truck that will be parked outside each store from 12 – 2pm daily.

Explaining the inspiration behind the offering, Currys brand and marketing director Dan Rubel said: “Many customers come to us looking confused and asking for a curry, but Lamb Rogan Josh lovers and Chicken Faal fans often leave empty-handed.

“We decided enough is enough of feeling like the fool, so we are trialling our Curries for Tech scheme, allowing shoppers to help save e-waste from landfill whilst also getting their curry kick for free, at Currys.”

The four curry options are Mixer Masala, Air Fried-Aloo, Crock Pot-ato Vindaloo, and Currys Curry.