Droga5 appoints new worldwide chief creative officer

Global agency Droga5 has named Pelle Sjoenell as its new worldwide chief creative officer. Returning to the agency scene after several years away, he will take up his new role effective immediately.

Sjoenell will now be entrusted with leading the agency’s ‘future-forward’ vision that will look to play on the intersection of both creativity and technology that underpins parent firm Accenture Song’s strategy.

Starting his career in his native Sweden – Sjoenell has worked for a range of top agencies over the last 30 years, including TBWA, Fallon and BBH USA, where he worked as ECD of its New York office before founding its Los Angeles venture in 2010.

“With Droga5’s continued expansion, it is more necessary than ever that we have a Worldwide CCO to help unite, inspire, and rally all our incredible offices into one exciting future. I have long admired Pelle across different geographies and companies. In fact, I have tried to hire him on many occasions,” Droga5 founder and Accenture Song CEO, David Droga said.

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“He is a true client problem solver and has the tech experience and humility that only the very best creative leaders possess. I feel spoilt by the creative leadership across all our offices and look forward to adding his immense talent and character to the Droga5 family.”

After leaving BBH in 2019, Sjoenell went on to become the inaugural chief creative officer at Activision Blizzard, one of the world’s largest video game firms.

Sjoenell added: “I knew that when I left to go client side, I had unfinished business in the agency world, so to be asked back in by David Droga himself to take care of the agency with his name on it is such an honour – and a unique opportunity to apply my learnings.

“Droga5 and Accenture Song’s combined offering is a paradigm shift for our industry. Joining this creative powerhouse with its global network of exceptional talent and clients is a thrilling opportunity to dig back into shaping the future of our industry. I have admired Droga5 since David opened its doors and I’m thrilled to work with all the stellar teams and clients around the world.”


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