The People’s Postcode Lottery has enlisted a host of famous names for a new campaign celebrating its April 2024 draw, which it claims will be its biggest ever.

Created in partnership with the7Stars, TV stalwarts Davina McCall, Paddy McGuinness, Phil Spencer, Kirstie Allsopp and Jamie Redknapp will join up with First Dates’ Fred Sirieix and Sky Sports news presenters Hayley McQueen and Mike Wedderburn in all-star cast.

Developed by the lottery’s in-house creative team, the campaign will consist of three 30-second spots airing across ITV, Channel 4, and Sky Sports respectively, starring each broadcaster’s contracted stars.

All three spots will culminate in a 60-hero film featuring the entire cast, which all air across all three channels in the run-up to the sign-up deadline on 31 March.

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“This is another pivotal moment for People’s Postcode Lottery – not only are we creating more memorable and meaningful content, but it is becoming a really exciting collaborative effort between our in-house teams and partners. I’m really proud of what our in-house creative team has achieved on this campaign,” People’s Postcode Lottery head of creative, Mark Harrison said.

The celebrity cast will also be featured throughout a supporting campaign that will run via audio, YouTube, Amazon Prime as well as high-impact out-of-home sites – including Ocean Outdoor’s Piccadilly Lights.

The7Stars head of partnerships, Barty Mee added: “It’s been fantastic to collaborate on another landmark cross-broadcaster campaign for People’s Postcode Lottery.

“Building on last year’s success, which drove record sales, this year will see the campaign grow even bigger by collaborating with more of the country’s top talent. We can’t wait to see the results.”