TV personalities and influencers have joined forces to back a Downing Street campaign that aims to tackle the stigma of loneliness in young people.

Made in Chelsea’s Josh Patterson, Eastenders’ Bobby Brazier, Love Island’s Tasha Ghouri and influencer Brontë King have thrown their weight behind the campaign in a bid to get young people talking about loneliness.

Squarely targeting Gen Zs (16-24), the campaign was inspired by research which revealed that that age group is particularly susceptible to hiding feelings of loneliness, with over 50% of the bracket admitting to doing so in fear of being judged.

“We know that young people are the age group most affected by loneliness but they’re also the least likely to take action to support themselves,” Loneliness minister, Stuart Andrew said.

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“Our latest campaign will encourage young people to talk about their experiences, aiming to break down the stigma that so often prevents people from getting support. Everyone should know they are not alone and help is available.”

Over the next six weeks, a selection of video content will be pushed out via social media platforms such as YouTube, Facebook and Instagram, spearheaded by the strapline ‘Loneliness. It’s a part of life. Let’s talk about it’.

King added: “After starting a community to support girls during and after university, I have seen first-hand how common loneliness really is among 16 to 24 year olds.

“From that first year of university to navigating post grad life, it really can be a lonely period of time. That’s why being part of this campaign, making loneliness more of a talked about topic and giving people space to realise these feelings are normal, is so important and something I am so proud to be a part of.”