Publicis Groupe EMEA has launched Publicis PRO, a new advanced B2B offering for its clients across the region, with a focus on the UK, Germany and France.

Spanning strategy, creative, influence and commerce, the agency’s new offering will bring together a core team of 60 people in the UK with access to 400 B2B specialists from across Publicis’ global network.

“We want to make Publicis Groupe a centre of excellence for B2B clients, and to better serve our existing B2C clients who require B2B expertise.

“By building out Publicis Pro across our key markets in the region, we are already uncovering exciting new growth opportunities,” Publicis Group EMEA CEO, Demeklit Ikiler said.

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The new outfit will enable the agency to better connect business audiences with data and marketing services, helping to fastforward growth for both its B2B and B2B2C clients.

Publicis Pro CEO, Jon Lonsdale added: “This is the natural next step in Octopus’ journey and will allow us to offer clients more access to talent, tech and data as we scale and supercharge our existing offering across Publicis Groupe.

“Publicis Pro brings an exciting opportunity to launch new services, including AI tools, that are specifically designed for complex B2B audiences.”