Travel firm WeRoad his giving away 14,000 fortune cookies to members of the public across key European cities in celebration of Lunar New Year 2024.
Running throughout London, Manchester, Paris, Berlin, Milan, Madrid, Barcelona, Rome and Turin, the brand’s campaign builds on the success of last year’s activations celebrating the year of the rabbit.
Over the weekend, WeRoad brought the campaign to central London, with activations in China Town, and Bond Street, Oxford Street, Shoreditch High Street and Old Street tube stations where they distributed bespoke fortune cookies.
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WeRoad UK marketing manager Justyna Chlopecka said: “The Lunar New Year marks a time of renewal and fresh starts in many cultures. Through our fortune cookie giveaway over the next week, we hope to encourage people to open their minds to new experiences and manifest their travel dreams this year.”
Each cookie contained a ‘travel fortune’ for 2024, with statements such as like “You will go skinny-dipping” or “You will see the Northern Lights dancing above you”.
