Times Radio is using a new campaign to position itself as the go-to destination for all of this year’s key UK and US election coverage, with expert analysis from correspondents and politicians to be available throughout 2024.
Designed by News UK’s dedicated on-site agency Pulse Creative London, the campaign is set to run across digital, print, social media and out-of-home.
Media planning and buying for the campaign was handled exclusively in-house, except for out-of-home, which was delegated to WPP’s mSix&Partners.
“This new positioning outlines Times Radio’s impeccable credentials for political coverage. With bright new visuals and the new title ‘The Election Station’, we are making it clear to our current and new listeners that it is the place for the latest news, analysis, lively debate and unmissable interviews,” Times Media marketing director, Louise Agran said.
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With 64 countries set for elections this year, 2024 will be a vital year for global politics. Within its ad series, the iconic newspaper features star correspondents Kate McCann, Mariella Frostrup, Adam Boulton alongside Times Radio hosts Aasmah Mir and Stig Abell.
Times Radio programme director, Tim Levell added: “It’s the biggest election year the world has ever known, and we know that listeners across the UK flock to our coverage of big political stories. We now want to dial that up by becoming ‘The Election Station’.
“Throughout 2024, our amazing presenters and Times experts will guide listeners through every political twist and turn of this unprecedented year.”