Online real estate firm Rightmove has appointed Wavemaker UK as its new media planning and buying agency at the conclusion of a competitive pitch process.
Part of the WPP family, Wavemaker UK has been enlisted to help drive forward Rightmove’s growth plans as it looks to expand into new areas of operation such as property valuations and mortgages.
With the review process handled by The Aperto Partnership consultancy, the real estate brand decided to cut ties with the incumbent Electric Glue – despite working the agency for the past decade.
“We were looking for a partner to help drive the next phase of our growth plans, as we continue to grow our core business and expand into new areas,” Rightmove CMO, Matt Bushby said.
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“Wavemaker showed a strong understanding of our current and future business ambition and how great communications can help us to give people the belief they can make their move.”
Founded in 2000 and listed on the stock exchange in 2006, the property listings site has since grown into the UK’s largest online real estate portal.
Wavemaker UK chief operating officer, Katie Lee added: “We were blown away by the Rightmove team’s ambition for what their brand and marketing can achieve.
“They’re already the definitive category leader but what’s to come is even more exciting and we’re delighted to be on that journey with them.”
