Ogilvy PR has named John Harding-Easson as its new head of influence for the EMEA region, in a bid to solidify region’s influencer marketing capabilities and better to complex client briefs.
Promoted after five years at Ogilvy PR Australia and New Zealand’s (ANZ) social and influence division, Harding-Easson has been a leading voice on influence innovation for the past 12 years.
During his five-year spell at Ogilvy ANZ, Harding-Easson helped launch and roll out KFC’s influence-led Cannes Lions winning campaign; Secret Menu.
“The diversity and talent in the EMEA region is unparalleled and has made it a champion of borderless creativity. I am looking forward to bringing Ogilvy PRs best minds in influence together; as we elevate influence to new heights and drive even more impactful work for clients,” Harding-Easson said.
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Harding-Easson has also produced work for American Express, Audible, Samsung and Coca-Cola. He will report in to global head of influence Rahul Titus and global and EMEA president for integrated comms Matt Buchanan.
Buchanan added: “Influence is a huge growth opportunity for Ogilvy globally and within our EMEA region, sitting at the intersections of our modern, creative communications capabilities”
“John’s depth and expertise will help us quickly strengthen our unique offering in the region, driving value for more clients and prospects in this rapidly changing landscape.”
