Ogilvy’s PR division has appointed Matt Buchanan as its new global and EMEA president of integrated communications. He will take up the newly-created role effective immediately.
His new remit will be focused on defining the agency’s integrated offering and strengthening its creative capability across PR, influence and social across the EMEA region.
“This promotion and added responsibility recognises Matt’s leadership over the last five years, and the valuable contribution he has made to elevate Ogilvy PR’s offering,” Richter said.
“Our clients are increasingly looking for the seamless integration of earned media, social and influencer marketing so it’s the right time to bring this together more formally and have someone with Matt’s expertise lead this for us in the region.”
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Reporting into Ogilvy PR’s global CEO, Buchanan will continue to lead the firm’s global consumer PR capability. He will equally continue to partner with chief client officer, Joanna Oosthuizen, and the other regional leaders, Charlotte Tansill in North America and Emily Poon in Asia.
Buchanan himself added: “Brands don’t come to agencies anymore simply wanting advertising, PR or social media. They come with a business problem and want the best of everything, all the time.
“What’s always excited me about Ogilvy is our deep specialist expertise and our focus on integration. I’m looking forward to this next chapter, working more closely with our teams across EMEA to further elevate our earned-first offering and ensure our clients are getting the best of Ogilvy’s creative excellence.”
