Creative comms agency Hatch has secured a global consumer activation brief from gambling firm Bet365, with a view to delivering premium fan experiences in the UK, Europe and the US.

Specialising in PR, content production, social media and activation, Hatch has been tasked with bring Bet365’s ‘Never Ordinary’ campaign to life through a series of fan experientials, PR and content creation in conjunction with a wide range of sporting events.

‘Never Ordinary’ initially launched in August to illustrate how sport is awash with unexpected and underestimated moments of glory that are all worthy of celebration.

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“The Never Ordinary platform provides the perfect opportunity to go above and beyond what fans are expecting from their day of sport, so we’re really excited to start the tour of activations and help people create life-long memories across the UK and beyond,” Hatch operations director, Victoria Tidmarsh said.

The comms firm’s pop-up activations will look to offer fans ‘money-can’t-buy’ experiences at flagship sporting events including horse racing, boxing and football.

A Bet365 spokesperson added: “The sentiment behind this campaign is essentially a reminder for everyone that bet365 stands out from the crowd. It’s unique in so many ways and it’s absolutely Never Ordinary. In true “Never Ordinary” style, Hatch have surpassed expectations through the planning stage of our partnership, and we’re thrilled to deliver this experiential activity together.”