Deliveroo has delivered its 2023 Christmas ad, celebrating Britain’s gloriously topsy-turvy festive food rituals such as the rather delightful-sounding ‘mince pies for breakfast’.
Created in partnership with London agency Pablo, ‘Anything Goes’ will be centred around a 30-second that heroes how people let go of their food inhibitions at Christmas time.
The colourful, partly-animated film elevates such outlandish concoctions as sprouts on ‘everything’ (even pizza), ‘elf pasta’ (me neither), gravy on sushi and to top it all off – Cantonese on Christmas Eve.
“Following on from our new brand platform “It’s All on Your Doorstep”, we wanted our Christmas campaign to recognise the incredible range of food available in our customers’ neighbourhoods but this time with a festive twist. We wanted to celebrate all the traditions, quirks and festive rituals that our customers have, no matter what they fancy and whenever they fancy it,” Deliveroo vice-president of marketing, Caroline Harris said.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing campaigns sent straight to your inbox each morning
“Listening to our customers gave us great insight into the ‘Anything Goes’ mentality during this season, when the rulebook is there to be broken and we can toast to eating a mince pie for breakfast or adding brussels sprouts to every single meal, if that’s what makes you tick…”
Gleaned from insights based off social listening, order data and customer research – the delivery firm’s festive food-fest looks to air the nation’s hidden Christmas indulgences.
Pablo executive creative director, Dan Watts added: “If you want a doner kebab for pudding or an ice cream for breakfast then you can. Why? Because Christmas says so. Absofestivelutely anything goes during the festive period. And your local restaurants via Deliveroo are here for it. Whatever ‘it’ might be.”
