Toyota is promoting unity with a new pan-European brand campaign that celebrates how the small steps we make to improve society can help bring us all closer together.
Devised in collaboration with London agency The&Partnership, ‘Let’s Go Beyond’ will aim to highlight how the Japanese car manufacturer has helped enhance customer’s lives through its technological innovations, developed both hybrid and electric vehicles.
The campaign will be supported at a UK level through a partnership with motorsport star Billy Monger, who famously recovered from a double leg amputation to return to his professional racing career – perfectly embodying Toyota’s ‘Let’s Go Beyond’ message.
“Billy embodies what ‘Going Beyond’ means and will make a tremendous contribution to helping us build awareness and appreciation of our brand and our mobility message, particularly with younger audiences,” Toyota general manager brand communications, Emma Lane said.
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“His personal experiences, his life vision, his strong character and his natural abilities as a communicator make him an ideal Let’s Go Beyond and Toyota ambassador.”
Spearheaded by an inspirational 60-second film, the campaign will run across TV, cinema, video-on-demand, out-of-home, YouTube and social media. The film will be additionally supported by local executions in various European markets.
The&Partnership creative partner, Andre Moreira added: “Let’s Go Beyond is more than just a campaign, it marks a new era for the Toyota brand and a mindset that starts from within the culture and DNA of the organisation.
“This campaign is the first of many to showcase this new platform and carries the very essence of what incredible achievements can take place when you make every step count.”
