Video conferencing tool Zoom has enlisted iconic US-based football commentator Andrés Cantor for a light-hearted new ad campaign to show off a slew of new features.
Produced by the Ryan Reynolds-owned digital marketing agency Maximum Effort, Zoom’s comedic spot plays on Cantor’s iconic ‘Gooooooooooooooooool’ commentary line, as he renames the service ‘Zoooooooommmm’.
Created to spotlight Zoom’s vast array of new features, which include Zoom Scheduler, Whiteboard and Team Chat – the creative also draws attention to the service’s new ‘AI Companion’, described by the firm as a ‘Generative AI assistant.’
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
The new campaign follows Zoom’s decision to order its worldwide staff to return to the office at least twice a week, signalling a symbolic end for many of the fully-remote working era.
