Consumer lifestyle and audio equipment brand JBL is celebrating its new range of intelligent home speakers with an integrated global product campaign.
Developed by creative agency Havas, the campaign will be spearheaded by a 30-second hero film that consists of four creative vignettes illustrating the diversity of sound that JBL speakers can offer.
Each vignette will feature a different speaker from the JBL Authentics range, styled in relation to the music that it plays, ranging from Hip-Hop, K-Pop and Funk, to Soul and Pop.
“We’re beyond excited to launch our first global creative project with Havas. It’s always fun when your creative partner has a shared vision for pushing the boundaries of bold creative storytelling. We can’t wait for music lovers around the world to experience both the campaign and our new line of Authentics speakers,” Harman head of global brand management and culture Michael Craig said.
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Running across TV, print, out-of-home and cinema, the creative will go live across key markets globally including the US, EMEA and APAC regions.
Havas Creative Network managing director global brands Tamara Greene added:‘’What a fun first brief with our Harman friends. It’s not often you get to truly transport yourself into the world of music fandom.
“We aimed to create super stylised, but authentic portrait environments that pull you in and make you want to know more. Yet the real star is the speaker and how it enables you to get lost in your own music world.’’
