Online dating app Bumble has rebranded as Bumble Airlines as part of a tongue-in-cheek experiential out-of-home campaign at London Stansted airport.

The live-feed billboard displayed ‘Bumble Airlines’ flights for 24 hours on 29 August, replacing departure and arrival locations with romantically charged scenarios, such as “Not giving them your number because it’s more fun that way”, “Thinking their accent is the cutest thing you’ve ever heard” or even “Your legs interlaced with theirs on salty, sandy sheets”.

Over 50 destinations will be fed to the live-feed billboard every hour, whilst further out-of-home activations dotted around the airport will feature glamorous, 70s-style visuals.

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“Summer is an exciting time for romance, as travel opens up opportunities to meet new people. From trying new food to an activity never done before, meeting someone and dating in another country is full of opportunity,” Bumble VP of EMEA Naomi Walkland said.

“We wanted to celebrate this with our campaign and inspire people to be open-minded when it comes to meeting someone abroad, encouraging people to own their dating journey, whichever country it may take them to.”

The campaign was inspired by Bumble-commissioned research which revealed that the majority of Britons (52%) would like to engage in a holiday romance when travelling.