Builder’s merchant and home improvement retailer Toolstation is launching a new UK-wide campaign to coincide with its upcoming peak trading period in September.
Centred around a surreal 30-second spot in which an unsuspecting plumber needs to rely on his trusty Toolstation kit to fix a rather ‘tricky’ leak, the creative looks to illustrate the ease and convenience of the retailer’s click and collect service.
Showcasing Toolstation’s ability to help trade and expert DIY customers conquer their jobs, the retailer’s click and collect service can make items available for collection within five minutes if an order is placed during store opening hours.
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“At Toolstation we know our customers value convenience, availability and expertise above everything else, and this campaign has been designed to demonstrate we have everything they need to conquer any job,” Toolstation managing director Angela Rushforth said.
“Our click and collect proposition is loved by our customers, putting them in control, offering flexibility in picking up their products when it’s convenient to them, saving time and money, enabling them to get the job done in one.”
Running across Sky Sports and TNT Sports, edits of the ad will also appear across radio on TALKSport supported by a series of digital and social media executions.
