Animal welfare charity the RSPCA has named London agency AMV BBDO as its new creative agency of record following a competitive pitch process run by AAR.
AMV BBDO has now been tasked by the charity with spearheading a brand marketing campaign that will look to rally greater humanity for animals in order to improve their quality of life.
“The RSPCA has been changing animals’ lives for nearly two centuries, but we know there are still huge challenges ahead,” RSPCA director of engagement and income generation, Tracey Pritchard said.
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“The fate of people, animals and our planet is inextricably linked and we can only achieve our vision of a kinder world for animals if we work together. We need to get as many people on board as possible to help us continue to change animals’ lives now and in the future. We are thrilled to be working with a world-class agency like AMV BBDO who know can help us achieve the very best for animals.”
AMV BBDO CEO, Sam Hawkey added: “It feels incredibly good to have the opportunity to work for a great cause, led by exceptional people with an unwavering determination to make powerful behavioural and cultural changing work. We’re honoured and thrilled to see what we can achieve together”.
The move comes hot on the heels of a major new campaign unveiled by the agency for tech retailer Currys which looks to position the firm as the ideal destination for back-to-school supplies.
