Creative agency Wunderman Thompson is strengthening its social media and influencer offering with the expansion of subsidiary Village Marketing and the appointment of Beth Carroll as head of social.
Have acquired Village Marketing in North America last year, the firm is now set to expand its EMEA presence via Wunderman Thompson’s London hub; an industry leader in influencer marketing and creator economy partnerships, Village already works with major brands such as Nike, Netflix and Soul Cycle.
The agency is set to launch an all-new transformative approach to social media, focused on driving human-to-human connections by combining agency’s paid, organic, editorial content and production capabilities with influencer management, data analytics and commerce.
Carroll will be responsible for heading up this new approach after joining from her role as head of social at Iris. Reporting in to UK CEO, Pip Hulbert, Carroll will will lead a 170-plus multi-discipline team of planners, creators, editors, technologists and influencers across the EMEA region.
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“Our integrated, H2H approach gives clients the best of both worlds, specialist social expertise married with outstanding creative that gives them the reassurance they need to spend wisely,” Hulbert said.
“Led by Beth we have a true leader and social native who shares our desire to transform social for the better and give clients the quality they need to win.’
Carroll added: “I couldn’t be more excited to join such a talented team. Wunderman Thompson is one of the only agencies that has the full suite of social media capabilities set up to support and inspire our clients in delivering tangible business outcomes. I’ll be ensuring we continue on that growth trajectory, helping our clients navigate the ever-evolving world of social media.”
