English Heritage is looking to bring a sense of wonder and imagination to life this summer in its latest promotional campaign targeting families.

Geared towards parents and their children looking for fun excursions over the summer holidays, the campaign is led by a hero 30-second spot that showcases the beauty and entertainment value of English Heritage sites.

https://www.youtube.com/watch?v=R2jZVOArnYg&ab_channel=RevealingReality

Conceived and executed by UK agency Havas CX helia, the creative encourages families to bring their imaginations to life trough a ‘shadows of history’ concept.

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‘’Working with an organisation such as English Heritage is an honour, and I’m proud to see the summer campaign concept, which is fuelling imaginations for families across the country, come to life,” Havas CX helia Cirencester executive creative director, Ben Knight. said.

Running throughout July and August to capitalise on the key holiday period, the campaign will go live across TV, social, digital and direct channels.