Czech car manufacturer Skoda has released a playful new spot to promote the versatility and durability of its Karoq compact crossover SUV.

Developed by Leo Burnett’s Fallon UK, the 30-second spot takes us on a journey through the life of a new Karoq owner, with her trusty SUV accompanying every step of the way.

Directed by Max Weiland through Smuggler London, the spot will be supported by global digital and social media campaign executions.

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“The opportunity to help people see one of the most basic features of their car, the milometer, in a totally new way was irresistible and showcases Skoda’s adventurous side perfectly,” Leo Burnett creative director, Graham Lakeland said.

The campaign follows on from Skoda’s recent, highly innovative campaign in Sweden late last year, which saw the brand ‘hijack’ its competitors rear view cameras in an audacious guerrilla campaign.