BrewDog has partnered with refillable deodorant brand Fussy to release the beer-inspired deodorant ‘the world never knew it needed’.
Also dubbed ‘beer-odorant’, the beer-scented roll-on is reportedly infused with notes of the Scottish brewer’s flagship Punk IPA – but whether a tasty beverage translates into a pleasant deodorant remains to be seen.
Intended to reflect BrewDog’s environmentally-conscious outlook, the vegan, cruelty-free product uses Fussy’s natural ingredients and plastic-free compostable refills to full effect.
“This has been a real fun one. For years, people have been in turmoil over what to buy Dad on his special day – shall I get him smellies? Shall we just treat him to his favourite tipple? I say, why not do both,” , BrewDog chief marketing officer Lauren Carrol said.
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“It’s insane how amazing the tropical aroma is that comes from our first ever beer-odorant – it smells just like the real thing! But please smell responsibly.”
Released just in the run-up to Father’s Day (18 June), the deodorant can now be purchased on BrewDog and Fussy websites while stocks last.
Fussy’s Rachel Vasdekys added: “When we first brewed up with the idea of creating this very special beer-odorant, BrewDog were the obvious choice to begin this journey with – we just had to get them involved.
“A planet saving deodorant and a planet saving beer joining forces to bring you the deodorant the world never knew it needed. I just can’t believe no one has thought of it before!”
